As a “brand guy” within a digital agency, I’m often a big fish in a small pond. It wasn’t long before I was being asked things like, “Can you help us explain what we do in one sentence?”
Any agency vet can tell you the toughest project in the world is the agency brand/website. The really big shops outsource it. Hero wasn’t that big (but we’re on the way). I’ve spent a lot of time with the c-suite, constantly reminding them that “People don’t speak like that, and neither should we.” Getting them aligned around “We solve hard problems” has been a game changer for me at Hero.